2023 PMG Marketing Predictions and TrendsIt’s the time of year...when trend reports run wild with marketing insights and expectations for 2023. Based on various metrics, marketing publications and
bloggers make predictions and send them off to the world where strategic marketing professionals like PMG evaluate and plan how to best tailor or
incorporate them for our clients. We all want 2023 marketing programs ito be as successful as possible, so let’s dive into some predictions, recommendations and trends for the upcoming year.
1. Organize your marketing efforts! This is a key factor to success that is all
ttoo often overlooked. Commit to no more “spaghetti marketing” practices
(the term used to describe unorganized marketing initiatives or doing
something just because everyone else is doing it) in 2023! Not every
tactic will work for every goal or for every audience or for every brand. Starting with your goals, a cohesive 2023
strategic marketing plan should be the priority.
2. Think about effective SEO. Though these aren’t necessarily new, things such as good content, page speed,
responsive design, back links, and mobile-friendly design are key considerations that continue to make an impact on
SEO in 2023. If your website isn’t up to date with valuable content or your site isn’t responsive, it’s certainly time for
an upgrade this year.
3. Utilize social media as a story telling tool. If this is news to you, it’s time to step up your social media game. In the
past there was a heavy focus on hashtags and trends, but now is the time to get social on social! It’s time to use
social as a way of diversifying your marketing efforts. Build that social community!
4. Get on board with short-form videos. With Tik-Tok and Instagram growing quickly, building a social strategy that
includes video will be worthwhile for your 2023 marketing plan. Plus, it’s easier to record a quick, to-the-point video
than to get a whole camera crew on-site, agreed?
5. Social cause and content collaborations. Transparency matters. Taking a stance, advocating for social issues, and
showing a sense of social responsibility are all thoughtful and effective ways to communicate which values are at the
center of your brand. Collaborate and partner with local coalitions and be bold and authentic! Your audience may
even want to know more – or even how they can help. Building a community for your brand can start with building a
community around change.
Contact our team at PMG to discuss your goals and strategic marketing plan for 2023
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Sources:
https://blog.hubspot.com/marketing/marketing-trends
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