From Handbags to Heavy Metal

Welcome to Volume 10 Number 3. This issue challenges you with a wide gamut of topics from handbags to heavy metal (literally). Have fun and test your marketing knowledge. Read on!

On The Effects Of Blue

Hard to believe, but this is MTM’s 10th year of publication! Thanks for supporting us all these years. We had such a great reaction to our recent issue about “The Color Red” that we are releasing another color study from our vaults about “The Color Blue”. Please read...

A Study in Scarlet?

With apologies to Sherlock Holmes and Dr. Watson, this eclectic dissertation on the color red is a type of study in scarlet. It’s actually the result of an anecdotal research study into color conducted by PMG, which can now be published. Enjoy.

Of Bootlaces & Branding

Marketing theories and terminology waltz in and out of vogue with alarming frequency. It’s a process spawned by a healthy competitive business environment. Staying power is another story. What happened to those magical concepts that so recently dominated the lips of...