For every great product marketed in the USA, there are a thousand that don’t get off the drawing board…five hundred that don’t make it to their markets…and about a dozen that go to market and get recalled. 2015 has seen a spike in recalls. Perhaps the most publicized recall were Takata’s airbags installed in multiple vehicles, but there were many others. Were you listening to the FDA, the FCC, the Consumer Product Safety Commission, etc., this year?
Marketshare Through Mindshare Volume 11 #4 explores it all.